Most shampoos have Sulfate (sodium lauryl sulfate) because it gives the bubbles and foams that people associate with cleaning your hair. Here's the scoop on sulfate: it works by denaturing proteins in your skin and hair, thus stripping any oil that may be found. This is why sulfate products are so drying, they strip your hair and your skin of natural and essential oils. Especially for people who have dry hair or skin sulfate free products are definitely beneficial. Additionally, sulfate will strip your hair of any color you may have paid for at a salon. Our fortified protein shampoo is sulfate free.
Not everyone likes sulfate free because they want to see the foam when they shampoo so we also carry the rehydrating (adds moisture to overcome the sulfate) & color rich shampoo (which helps hold the color).
Refer to our welker products section to learn more on why each product is unique and what they can do for your hair.